Hadley Paper Goods cards and paper goods photographed in the Hadley studio

Maker

Hadley

Totnes, Devon, UK

Hadley makes paper goods with a grin. Jo Waterhouse starts with collage, drawing or print, then folds in snippets of old books, magazines and historical ephemera. The result is bright, slightly wonky in the right places, and full of the kind of details that make you look twice.
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Their story

Jo Waterhouse runs Hadley from Totnes, Devon. Before Hadley she was an antique dealer in London, which explains a lot: the love of pattern, old paper, odd little details and things with a past. Designs still begin as original artwork, whether collage, drawing, painting or print, and may include pieces snipped from old books, magazines and antique paper. There is plenty of craft in the process, but thankfully not too much solemnity.
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Jo Waterhouse setting up a Hadley Paper Goods display at the Totnes studio
Hadley HQ, Totnes, taking shape.

Why we chose them

Hadley caught our eye because the work has personality. It is colourful, witty and sometimes a little odd in the best possible way. The cards feel like things you might keep rather than throw away, the wrapping paper becomes part of the gift, and even the sketchbooks make a desk more interesting. We started with the pieces that made us smile, made us look twice, or simply felt too good to leave behind.
Jo Waterhouse in the Hadley studio during the office move
Jo at Hadley HQ, somewhere between vision and finished wall.

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17 pieces

Selected from Hadley.

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