Discover / Midnight Folio
Our Story
Midnight Folio was founded by Assad and Jo, friends of nearly 30 years who always thought that one day they might work together.
Assad is a former stationery executive who is so enthusiastic about technology that it’s only a matter of time until robots are making his breakfast.
Jo is a writer who is baffled by the internet. She sends traditional thank-you cards and letters, and could buy an old car or a small horse with the money she spends each year on stamps.
The idea for Midnight Folio was born in a stationery shop in Florence, filled with beautiful journals and handmade paper. Jo was entranced, touching and (when no one was looking) sniffing the pages of every notebook, and repeatedly asking, “If I buy this, can you fit it in your hand luggage?” Assad walked around thinking, “We should set up a shop like this at home,” and “I already have all your toiletries and a pair of your shoes in my bag. Please don’t make me carry anything else.”
“We have chosen every item carefully, selecting artisanal and well-made products that go beautifully together. We hope you find something here to give as a gift or to claim for yourself before anyone else does.”
Assad and Jo
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